Drop D
A brand concept for an AI-powered guitar education app.
Drop D leverages machine learning to provide guitar players with targeted areas for skill improvement and personalized lesson plans.
The Brand
The “Why”
I love guitar.
“Drop D” comes from my favorite guitar tuning…because it’s easy!
Apps like “Yousician” are impersonal and have become convuluted libraries of guitar tabs. I think they’re so bad, I was willing to spend my free time designing one that’s cooler and easier to use.
Guitar apps suck.
AI should be better.
I’ve spent over a year researching and working on AI-powered tools at my co-op. I think the future of AI is dependent on how well designers can create seamless user experiences.
Project Scope
Logo & Secondary Marks
Wordmark and monogram.
Brand Guidelines
Typographic hierarchy, colors, iconography, and logo usage.
Mobile UX/UI
High-fidelity wireframes for Drop D’s mobile app.
Brand Assets & Guidelines
Primary Wordmark
Primary Monogram
Colors
Cream
#EFEBE5
R: 239 G: 235 B: 229
Red
#EE3332
R: 238 G: 51 B: 50
Black
#242424
R: 36 G: 36 B: 36
